Logo design is the process of creating a unique visual symbol or emblem that represents a company, organisation, brand, or product. A logo is a crucial part of a brand identity and serves as a recognisable visual representation of what the brand stands for. A well-designed logo should be simple, memorable, and versatile enough to be used across a variety of media, such as print materials, websites, social media profiles, and product packaging. It should also convey the brand’s personality and values, while also being aesthetically pleasing.
The logo design process typically involves researching the brand and its competitors, brainstorming and sketching ideas, creating digital mockups, and refining the chosen design until it meets the client’s needs and expectations.